EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461434
Author: Armstrong
Publisher: YUZU
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Chapter 12, Problem 12.23MML
Summary Introduction
To discuss: The reason for the occurrence of channel conflict and the types of channel conflicts.
Introduction:
Channel conflict is a divergence between goals and roles of
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Compare direct marketing channels and indirect marketing channels. Name the various types of resellers in marketing channels. (AACSB: Written and Oral Communication)
1. Answer the following questions concisely,
• Give one role of the marketing channel and thoroughly explain its relevance.
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describe Channel Distribution, including the important roles of Channel Participants, intermediaries, and broken agents. (Own words please)
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