EBK PRINCIPLES OF MARKETING
EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461434
Author: Armstrong
Publisher: YUZU
Question
Book Icon
Chapter 12, Problem 12.1DQ
Summary Introduction

To discuss: The comparison and contrast of upstream and downstream partners in an organization supply chain as well as the reason why the value delivery network may be better to utilize than the supply chain.

Introduction:

A supply chain is a system between an organization and its suppliers to distribute and produce a particular product. The supply chain of any organization takes care of every step involved, from the delivery of a product to final consumers. It is divided into two parts: downstream and upstream partners.

Expert Solution & Answer
Check Mark

Explanation of Solution

The comparison and contrast between upstream partners and downstream partners:

  • Upstream partners: The upstream partners comprises of all the firms which help the company in manufacturing a product or service.
  • Downstream partners: Downstream partners take care of making a product available to consumers in an efficient way. It includes all the middlemen such as wholesalers, dealers, and retailers who are links between the consumer and organization. Downstream supply chain is also called as distribution channel or marketing channel.

The reason the value delivery network may be better to use than a supply chain:

The term supply chain in an organization just talks about how to make and sell a product. However, prior to that, it is important to know the market demand for that product. Therefore, the demand chain plays a more major role than the supply chain, as it talks about the response and sense approach of the organization.

Even the demand chain does not explain the complete operation of the business. Many organizations now follow complex and continuous processes of the value delivery network.

The main focus of the value delivery network is in improving the performance of the entire process including the company, its suppliers, distributors, and finally, its consumers. Therefore, the value delivery network gives the complete view of the business. Thus, it is better to use a value delivery network than a supply chain in any business.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
What is a good response to this statement? Hi Class, The global company that I believe does an excellent job of marketing is Salesforce. According to Salesforce, the International Data Corporation (IDC) ranked Salesforce as the #1 CRM vendor worldwide. (Salesforce, 2024) Every business relies on a CRM to manage its contact data, specifically, the contact information so that sales and marketing teams can communicate with the customers, prospects, vendors, partners, affiliates, and any other contact that conducts business with the company. CRM systems are the lifeline of the sales team. I believe the success of Salesforce’s marketing strategy lies in their ability to become experts of their buyers—the buyer's needs and challenges, buying drivers, social and economic drivers, and trial-to-product adoption strategies. Salesforce is constantly innovating its platform to stay ahead of competitors. The company also leverages strategic acquisitions such as Tableau and Slack to propel growth…
What is a good response to this post? Hi Class, The global company that I believe does an excellent job of marketing is Salesforce. According to Salesforce, the International Data Corporation (IDC) ranked Salesforce as the #1 CRM vendor worldwide. (Salesforce, 2024) Every business relies on a CRM to manage its contact data, specifically, the contact information so that sales and marketing teams can communicate with the customers, prospects, vendors, partners, affiliates, and any other contact that conducts business with the company. CRM systems are the lifeline of the sales team. I believe the success of Salesforce’s marketing strategy lies in their ability to become experts of their buyers—the buyer's needs and challenges, buying drivers, social and economic drivers, and trial-to-product adoption strategies. Salesforce is constantly innovating its platform to stay ahead of competitors. The company also leverages strategic acquisitions such as Tableau and Slack to propel growth and…
What is a good response to this post? The company I choose for this discussion is Canon. Canon is the leader in global imaging, and they are known for their innovative cameras and high-quality products. Canon caters to various markets, and they are known worldwide to be the best imaging solutions brand in the world. Canon is the perfect example of effective international marketing strategies. Canons marketing strategy is mainly driven on their focus of innovation and technology. There new Canon R1 is labeled “ahead of the Game” and no other camera on the market comes close to what this camera offers. Their products have continued to prove that they will meet the demands of every photographer and videographer across the world. Canon has continuously stayed ahead of all of its competitors like Nikon and Sony and has maintained the number one position in the market. Canon also leverages digital marketing such as social media to enhance its brand awareness. They have used social media…
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
  • Text book image
    Marketing
    Marketing
    ISBN:9780357033791
    Author:Pride, William M
    Publisher:South Western Educational Publishing
    Text book image
    MKTG 12:STUDENT ED.-TEXT
    Marketing
    ISBN:9781337407595
    Author:Lamb
    Publisher:Cengage
    Text book image
    Contemporary Marketing
    Marketing
    ISBN:9780357033777
    Author:Louis E. Boone, David L. Kurtz
    Publisher:Cengage Learning
  • Text book image
    MARKETING 2018
    Marketing
    ISBN:9780357033753
    Author:Pride
    Publisher:CENGAGE L
    Text book image
    Purchasing and Supply Chain Management
    Operations Management
    ISBN:9781285869681
    Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
    Publisher:Cengage Learning
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Text book image
MARKETING 2018
Marketing
ISBN:9780357033753
Author:Pride
Publisher:CENGAGE L
Text book image
Purchasing and Supply Chain Management
Operations Management
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Cengage Learning