Bundle: Essentials of Business Communication, Loose-leaf Version, 11th + MindTap Business Communication, 1 term (6 months) Printed Access Card
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Chapter 12, Problem 12.10AAC
Summary Introduction

To determine:

To create an impromptu two-to five-minute speech making a good case for the core message.

Introduction/case summary (question specific):

Technique of ‘Elevator Test’ can sharpen the core message and shorten your story/speech and pitch the main idea.

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You should access one of the short videos of the LinkedIn course "International Business Foundations" by Kyle Hegarty. The discussion is about the content of the segment "Research market conditions for increased chances of success" that can be found in part 2 of the course under: "Improve Your Chances of Winning Overseas." Once you have watched the segment, please answer the following question: What do you think will be the most critical challenge for the expansion of the company you selected into the international market targeted?
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