Essentials of Business Communication (MindTap Course List)
Essentials of Business Communication (MindTap Course List)
11th Edition
ISBN: 9781337386494
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
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Chapter 12, Problem 12.10AAC
Summary Introduction

To determine:

To create an impromptu two-to five-minute speech making a good case for the core message.

Introduction/case summary (question specific):

Technique of ‘Elevator Test’ can sharpen the core message and shorten your story/speech and pitch the main idea.

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