MindTap Introduction to Business, 1 term (6 months) Printed Access Card for Pride/Hughes/Kapoor's Foundations of Business, 6th
MindTap Introduction to Business, 1 term (6 months) Printed Access Card for Pride/Hughes/Kapoor's Foundations of Business, 6th
6th Edition
ISBN: 9781337386982
Author: William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher: Cengage Learning
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Chapter 12, Problem 10DQ
Summary Introduction

To determine: Comparing and contrasting the characteristics of price and non-price competition.

Introduction: Price Competition is when firms contend to acquire additional market share by lessening their cost. Non-Price Competition is when firms contend to acquire additional market share by other non-value techniques.

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Define Non-price competition.
Analyze the potential implications of predatory pricing on competition and market dynamics.
Discuss the effectiveness of non-price forms of competition such as, (i) advertising and (ii) innovation (new products and new processes) on firm performance and consumer welfare.
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