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MindTap Introduction to Business for Pride/Hughes/Kapoor's Foundations of Business, 5th Edition, [Instant Access], 1 term (6 months)
5th Edition
ISBN: 9781305511538
Author: William M. Pride; Robert J. Hughes; Jack R. Kapoor
Publisher: Cengage Learning US
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Chapter 1.1B, Problem 2CC
Summary Introduction
To determine: The factor that affects a person’s choice of careers.
Introduction: The term business is defined as the planned exertion of people to manufacture and trade, for revenues, the goods and services that fulfill the requirements of the people. A business must be designed in such a way that it is managed efficiently, gratify the needs and should make profits.
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James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income market in your country. However, the establishment has been experiencing falling revenue since the August 2024. The owner of the company believes that marketing and selling his shoes via the internet might be the solution. He has hired you to formulate an emarketing plan to do so.
You have decided to use the following e-marketing strategies (content marketing, email marketing, mobile marketing, online advertising and social media engagement). Why?
State how you would manage ethical and legal issues in the digital environment.
James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income market in your country. However, the establishment has been experiencing falling revenue since the August 2024. The owner of the company believes that marketing and selling his shoes via the internet might be the solution. He has hired you to formulate an emarketing plan to do so.
Develop a background for James Shoe Emporium. Describe the following: location of the company – country and city/town, type of shoes sold and price, the target market.
State why the owner is considering using e-marketing. What benefits can e-marketing bring?
Chapter 1 Solutions
MindTap Introduction to Business for Pride/Hughes/Kapoor's Foundations of Business, 5th Edition, [Instant Access], 1 term (6 months)
Ch. 1.1B - Prob. 1CCCh. 1.1B - Prob. 2CCCh. 1.1B - Prob. 3CCCh. 1.2C - Prob. 1CCCh. 1.2C - Prob. 2CCCh. 1.2C - Prob. 3CCCh. 1.3C - Prob. 1CCCh. 1.3C - Prob. 2CCCh. 1.3C - Prob. 3CCCh. 1.3C - Prob. 4CC
Ch. 1.4C - Prob. 1CCCh. 1.4C - Prob. 2CCCh. 1.4C - Prob. 3CCCh. 1.4C - Prob. 4CCCh. 1.5 - Prob. 1CCCh. 1.5 - Prob. 2CCCh. 1.5 - Prob. 3CCCh. 1.6D - Prob. 1CCCh. 1.6D - Prob. 2CCCh. 1.6D - Prob. 3CCCh. 1.6D - Prob. 4CCCh. 1.7E - Prob. 1CCCh. 1.7E - Prob. 2CCCh. 1.7E - Prob. 3CCCh. 1.7E - Prob. 4CCCh. 1 - Prob. 1DQCh. 1 - Prob. 2DQCh. 1 - Prob. 3DQCh. 1 - Prob. 4DQCh. 1 - Prob. 5DQCh. 1 - Prob. 6DQ
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