CONTEMP.MARKETING (LL) >CUSTOM<
18th Edition
ISBN: 9780357197295
Author: BOONE
Publisher: Cengage Learning
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Chapter 11.7, Problem 1LO
Summary Introduction
To discuss : The way how companies manage its brand and products.
A product can be defined as a thing that could be provided in the market for acquisition, attention, consumption, or for utilization, which may satisfy a need or a want.
Creating specific name and image for a commodity in the customer mind is known as branding. The main aim of branding is to attract the customers with different products and retail their customers.
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Chapter 11 Solutions
CONTEMP.MARKETING (LL) >CUSTOM<
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