The differences between goods and services. Goods are physical in nature. Goods can be measured because of its physical form. For example furniture, tea, and soap Service is consider to be an invisible activity or advantage that company provides services to satisfy customers’ needs by paying money or something that creates value.

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The various objectives of promotion. What ways does promotion benefit marketers?

Answer 1

Question

Chapter 11.1, Problem 1LO

Summary Introduction

To discuss : The differences between goods and services.

Goods are physical in nature. Goods can be measured because of its physical form. For example furniture, tea, and soap

Service is consider to be an invisible activity or advantage that company provides services to satisfy customers’ needs by paying money or something that creates value.

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The various objectives of promotion. What ways does promotion benefit marketers?

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