GEN COMBO M:MARKETING; CONNECT 1S ACCESS CARD
5th Edition
ISBN: 9781259896767
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 11.7, Problem 1CY
Summary Introduction
To determine: Difference between the manufacturer and private-label brands.
Introduction: Manufacturer represents a person or an entity who is responsible for the production of goods. Private-label brands are the products and services provided under the name of a particular retailer.
Expert Solution & Answer
Explanation of Solution
Mentioned below is the difference between manufacturer and private-label brands.
- The ownership of the product lies with the manufacturer which are known as manufacturer brands. Manufacturers develop their own products to engage and keep its contented consumers.
- Private-label brands include products or services produced or manufactured under one entity but are proposed to be provided under other entity’s brand name which involves selling products manufactured by some other manufacturer under own brand name.
Want to see more full solutions like this?
Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
Describe its product line breadth.
What are the key considerations when deciding to reposition or rebrand a product line?
What is Straight product extension?
Chapter 11 Solutions
GEN COMBO M:MARKETING; CONNECT 1S ACCESS CARD
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Explain the product-mix and it's four dimensions: width, length, depth, and consistency.arrow_forwardExplain the difference between a product line and a product mix and provide examples to illustrate each one.arrow_forwardBriefly introduce your own product (goods or services) And explain why you choose or create that brand name of your product.arrow_forward
- Design a brand extension plan for any Brand of your choice in the light of Ansoff’s growth/share matrix.arrow_forwardWhat are the major advantages of family branding?arrow_forwardTaken together, tobacco products, alcoholic beverages, and Del Monte brand fruits are considered a product line.;True or Falsearrow_forward
- Differentiate between product line and product mix with the help of examplesarrow_forwardConsider the product line offered by your local McDonald's franchise. Discuss examples of product width, length, depth and consistency offered by this company and what the company may consider in defining its product mix.arrow_forward. How does an organization’s product mix relate to itsdevelopment of a product line? When should an enterprise add depth to its product line rather than width toits product mix?arrow_forward
arrow_back_ios
arrow_forward_ios
Recommended textbooks for you
- Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning