Pearson eText International Business: The Challenges of Globalization -- Instant Access (Pearson+)
9th Edition
ISBN: 9780136879879
Author: John Wild, Kenneth Wild
Publisher: PEARSON+
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Question
Chapter 11.2, Problem 3QS2
Summary Introduction
To Determine:
Deciding on a general competitive strategy in the marketplace is the key to developing a what?
Introduction:
Developing an effective business- level strategy is the key for deciding on az genera; competitive strategy in the market place.
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According to the intensive distribution strategy, a consumer should not have to go beyond the nearest store to buy the product.
The comparative balance sheets and an income statement for Raceway Corporation follow.
Balance Sheets
As of December 31
Year 2
Year 1
Assets
Cash
$ 6,300
$ 48,400
Accounts receivable
10,200
7,260
Inventory
45,200
56,000
Prepaid rent
700
2,140
Equipment
140,000
144,000
Accumulated depreciation
(73,400)
(118,000)
Land
116,000
50,000
Total assets
$ 245,000
$ 189,800
Liabilities
Accounts payable (inventory)
$ 37,200
$ 40,000
Salaries payable
12,200
10,600
Stockholders’ equity
Common stock, $50 par value
150,000
120,000
Retained earnings
45,600
19,200
Total liabilities and stockholders’ equity
$ 245,000
$ 189,800
Income Statement
For the Year Ended December 31, Year 2
Sales
$ 480,000
Cost of goods sold
(264,000)
Gross profit
216,000
Operating expenses
Depreciation expense
(11,400)
Rent expense
(7,000)
Salaries expense
(95,200)
Other operating expenses
(76,000)
Net income
$ 26,400
Other Information
Purchased…
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Pearson eText International Business: The Challenges of Globalization -- Instant Access (Pearson+)
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