International Business: The Challenges of Globalization (9th Edition) (What's New in Management)
9th Edition
ISBN: 9780134729220
Author: John J. Wild, Kenneth L. Wild
Publisher: PEARSON
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Chapter 11.2, Problem 1QS2
Summary Introduction
To Determine:
What strategy involves adapting products and their marketing strategies to national markets to suit local preferences?
Introduction:
The market can be approached by using either global or a multinational strategy. It does not include the export companies. Appropriate export strategy need to be devised by the exporters as, in other national markets they do not have foreign direct investments.
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International Business: The Challenges of Globalization (9th Edition) (What's New in Management)
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