International Business: The Challenges of Globalization (8th Edition)
International Business: The Challenges of Globalization (8th Edition)
8th Edition
ISBN: 9780133866247
Author: John J. Wild, Kenneth L. Wild
Publisher: PEARSON
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Chapter 1.1, Problem 2QS1
Summary Introduction

To Determine:

A business firm that has direct investments (in the form of marketing or manufacturing subsidiaries) in multiple countries.

Introduction:

Multinational corporations are the international firms that operate on a global level by investing in multiple countries. These corporations having a head office in the home country operate its branches in the host countries by following a common policy or strategy. Benefits of a MNC are availed by the host country in the form of marketing or manufacturing subsidiaries as well as by the home country.

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