Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
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Chapter 11, Problem 2QA
Summary Introduction
To determine: Functions of distribution channels.
Introduction:
The Channel of Distribution:To make the products/services available for the customers, there are certain set of intermediaries or organizations which are interdependent such as distributors, wholesalers, retailers, etc. which work together in the process to make the products/services available for the customers to consume.
A channel of distribution performs following functions to provide the products/services to the customers at the right place and time and in the right quantity.
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Marketing: Real People, Real Choices (9th Edition)
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