MARKETING
9th Edition
ISBN: 9780324362084
Author: Lamb
Publisher: CENGAGE L
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Question
Chapter 11, Problem 2LO
Summary Introduction
To discuss: The steps included in new product development process.
A product can be defined as a thing that could be provided in the market for acquisition, attention, consumption, or for utilization, which may satisfy a need or a want.
The process of developing a new product to the market is known as new product development. The company might engage in the development of new product due to increasing competition, update in technology, or change in customer preferences.
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Describe the main stages involved in new product development?
Describe the seven phases of new-product development.
Discuss why each step of the new product development process is important.
Chapter 11 Solutions
MARKETING
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Similar questions
- How do market dynamics influence the various stages of the product life cycle?arrow_forwardexplain the meaning of the following stages of Product Life Cycle. Product Development Stage Introduction Stage Growth Stage Maturity Stagearrow_forwardIdentify and briefly explain the seven major phases ofthe new-product development process.arrow_forward
- Explain the steps in the new-product development process. Identify which step you think is most important and defend your position.arrow_forwardWhat is the product life cycle, and how does a company manage a product throughout its different stages?arrow_forwardWhat words would you use to describe each stage of the product lifecycle?arrow_forward
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