MARKETING -CONNECT ACCESS
7th Edition
ISBN: 9781264140787
Author: Grewal
Publisher: MCG
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Question
Chapter 11, Problem 1MA
Summary Introduction
To discuss: Features of Company L pair of pants as a part of actual product and associated services.
Expert Solution & Answer
Explanation of Solution
Features as a part of actual product:
- Design
- Durability
- Fit
- Quality
- Color
- Brand name
Features as a part of associated services:
- Customer service
- Warranties
- Product support
- Return policy
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