EBK CONTEMPORARY MARKETING
18th Edition
ISBN: 9780357158951
Author: Kurtz
Publisher: VST
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Question
Chapter 1.1, Problem 1LO
Summary Introduction
To discuss: The way marketing creates the value through 4 types of utility.
Utility refers to the power of services or goods which satisfies the wants and needs of the customers.
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Explain why these concepts will be useful to you in your current or future position.
Chapter 1 Solutions
EBK CONTEMPORARY MARKETING
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