Foundations of Business - Standalone book (MindTap Course List)
Foundations of Business - Standalone book (MindTap Course List)
4th Edition
ISBN: 9781285193946
Author: William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher: Cengage Learning
Question
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Chapter 11, Problem 1CC
Summary Introduction

To determine: The ways in which technology help to build long-term customer relationships.

Introduction: Customer is any individual or group who may have curiosity for purchasing, or has purchased goods or services from an organization. Every time while paying a bill or purchasing something from a store an individual is considered as their consumer.

Expert Solution & Answer
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Explanation of Solution

The ways in which technology help to build long-term customer relationships are as follows:

  • To formulate long term customer relationships, marketers are progressively swinging to marketing exploration and data innovation.
  • Customer relationships management (CRM) spotlights on utilizing data about consumers to make marketing strategies that create and maintain attractive consumer relationships.
  • By expanding consumer relationships after some time, businesses attempt to hold and increment long term benefit through client dedication.

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