Excellence in Business Communication (12th Edition)
12th Edition
ISBN: 9780134319056
Author: John V. Thill, Courtland L. Bovee
Publisher: PEARSON
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Chapter 11, Problem 19LOC
Summary Introduction
To Select:
The most important factor to consider before planning a business proposal.
Concept introduction:
A business proposal is an offer from a seller to a prospective buyer. It can be requested for by any party internal or external and are categorized as such. A business proposal can be any type such as; formally solicited, informally solicited or unsolicited. A business proposal puts the buyer’s requirement in a situation that favors the seller’s service or product and it is often a key step in the complex sales process.
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1. Give one new distribution channels for Virtual Assistance (freelance business) that is not yet proposed.
- show a visual aid (chart/diagram) to illustrate the flow of the distribution channels.
- explain the rationale behind it. (e.g., increased market reach, improved customer experience, cost-efficiency).
- connect the given distribution channel to the marketing mix: (How does it align with the overall marketing strategy? Consider product, price, promotion, and place.).
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Chapter 11 Solutions
Excellence in Business Communication (12th Edition)
Ch. 11 - Prob. 1CACh. 11 - Prob. 2CACh. 11 - Prob. 1LOCCh. 11 - Prob. 2LOCCh. 11 - Prob. 3LOCCh. 11 - Prob. 4LOCCh. 11 - Prob. 5LOCCh. 11 - Prob. 6LOCCh. 11 - Prob. 7LOCCh. 11 - Prob. 8LOC
Ch. 11 - Prob. 9LOCCh. 11 - Prob. 10LOCCh. 11 - Prob. 11LOCCh. 11 - Prob. 12LOCCh. 11 - Prob. 13LOCCh. 11 - Prob. 14LOCCh. 11 - Prob. 15LOCCh. 11 - Prob. 16LOCCh. 11 - Prob. 17LOCCh. 11 - Prob. 18LOCCh. 11 - Prob. 19LOCCh. 11 - Prob. 20LOCCh. 11 - Prob. 11.1AYKCh. 11 - Prob. 11.2AYKCh. 11 - Prob. 11.3AYKCh. 11 - Prob. 11.4AYKCh. 11 - Prob. 11.1PYSCh. 11 - Prob. 11.5ECh. 11 - Prob. 11.6ECh. 11 - Prob. 11.7ECh. 11 - Prob. 11.8ECh. 11 - Prob. 11.9ECh. 11 - Prob. 11.10ECh. 11 - Prob. 11.11ECh. 11 - Prob. 11.12ECh. 11 - Prob. 11.13ECh. 11 - Prob. 11.14ECh. 11 - Prob. 11.15ECh. 11 - Prob. 11.16ECh. 11 - Prob. 11.17ECh. 11 - Prob. 11.18ECh. 11 - Prob. 11.19ECh. 11 - Prob. 1EYSCTPCh. 11 - Prob. 1SYCKO
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