Chapter 11, Problem 12LOC

Summary Introduction

To Select:

When is secondary research ideally used in any decision-making process about primary research.

Concept introduction:

Secondary research is the process of collecting data from second-hand sources. Secondary research is the collection of data that has been already collected or gathered, such as; Government publications, internal company reports, trade organizations, newspapers and many other. Primary research is the process of collecting first-hand raw data, that is directly related to the firm’s needs. This includes questionnaires, focus groups and many other.