Chapter 11, Problem 19LOC

Summary Introduction

To Select:

The most important factor to consider before planning a business proposal.

Concept introduction:

A business proposal is an offer from a seller to a prospective buyer. It can be requested for by any party internal or external and are categorized as such. A business proposal can be any type such as; formally solicited, informally solicited or unsolicited. A business proposal puts the buyer’s requirement in a situation that favors the seller’s service or product and it is often a key step in the complex sales process.