Chapter 11, Problem 11.1AYK

Summary Introduction

To determine:

Whether it is valid to conclude that an idea has more sales potential simply because it yielded more hits in a Google search.

Introduction:

yielding more hits on google is one method to check which products may become successful in future. However, businesses when choosing between two products to produce should also look into other factors such as the amount of capital requirement by both, the cost of producing either items, the flexibility of producing each product with available resources and etc. some companies even go through stages in new product development for both the products before making a conclusion.