EBK EXCELLENCE IN BUSINESS COMMUNICATIO
11th Edition
ISBN: 9780133544350
Author: BOVEE
Publisher: YUZU
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Question
Chapter 11, Problem 15LOC
Summary Introduction
To Select:
What type of question is “Why do some people refuse to switch to mobile phone?”.
Concept introduction:
There are many ways in which interviews and discussions can be conducted and during these interviews, the questions asked can be categorized as an open end, closed end, in-depth etc. Open-ended questions are certain questions that cannot be answered with a static response or with a ‘yes’ or ‘no’ response, further explanation and elaboration are required.
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Considering contemporary challenges in business, analyze a real-world case where a company successfully navigated a major shift in its marketing strategy to adapt to changing market dynamics.
Discussion Question and Prompt:
Identify the key factors that contributed to the success of their marketing strategy in the face of contemporary issues.
How can businesses draw insights from this case to inform their own marketing strategies amid current business challenges?
Ans
1) View the video Service Processing at BuyCostumes (10.41 minutes, Ctrl+Click on the link); what are your key takeaways (tie to one or more of the topics discussed in Chapter 3) after watching this video. (viddler.com/embed/a6b7054c)
Note: As a rough guideline, please try to keep the written submission to one or two paragraphs.
2) Orkhon Foods makes hand-held pies (among other products). The firm’s weekly sales of hand-held pies over the past seven weeks are given in the table. The firm’s operations manager, Amarjargal, wants to forecast sales for week 8.
Weeks
Sales of hand-held pies(000s)
1
19
2
18
3
17
4
20
5
18
6
22
7
20
Forecast the week 8 sales using the following approaches:
a) Naïve approach
b) 5-month moving average
c) 3-month weighted moving average using the following weights: 0.50 for week 7, 0.30 for week 6, and 0.20 for week 5.
d) Exponential smoothing using a smoothing constant of 0.30, assume a…
Chapter 11 Solutions
EBK EXCELLENCE IN BUSINESS COMMUNICATIO
Ch. 11 - Prob. 1CACh. 11 - Prob. 2CACh. 11 - Prob. 1LOCCh. 11 - Prob. 2LOCCh. 11 - Prob. 3LOCCh. 11 - Prob. 4LOCCh. 11 - Prob. 5LOCCh. 11 - Prob. 6LOCCh. 11 - Prob. 7LOCCh. 11 - Prob. 8LOC
Ch. 11 - Prob. 9LOCCh. 11 - Prob. 10LOCCh. 11 - Prob. 11LOCCh. 11 - Prob. 12LOCCh. 11 - Prob. 13LOCCh. 11 - Prob. 14LOCCh. 11 - Prob. 15LOCCh. 11 - Prob. 16LOCCh. 11 - Prob. 17LOCCh. 11 - Prob. 18LOCCh. 11 - Prob. 19LOCCh. 11 - Prob. 20LOCCh. 11 - Prob. 11.1AYKCh. 11 - Prob. 11.2AYKCh. 11 - Prob. 11.3AYKCh. 11 - Prob. 11.1PYSMFACh. 11 - Prob. 11.4ECh. 11 - Prob. 11.5ECh. 11 - Prob. 11.6ECh. 11 - Prob. 11.7ECh. 11 - Prob. 11.8ECh. 11 - Prob. 11.9ECh. 11 - Prob. 11.10ECh. 11 - Prob. 11.11ECh. 11 - Prob. 11.12ECh. 11 - Prob. 11.13ECh. 11 - Prob. 11.14ECh. 11 - Prob. 11.15ECh. 11 - Prob. 11.16ECh. 11 - Prob. 11.17ECh. 11 - Prob. 11.18ECh. 11 - Prob. 11.19ECh. 11 - Prob. 1EYSCTPCh. 11 - Prob. 1SYCKO
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- General Accounting questionarrow_forwardSam's profit is maximized when he produces shirts. When he does this, the marginal cost of the last shirt he produces is , which is than the price Sam receives for each shirt he sells. The marginal cost of producing an additional shirt (that is, one more shirt than would maximize his profit) is , which is than the price Sam receives for each shirt he sells. Therefore, Sam's profit-maximizing quantity corresponds to the intersection of the curves. Because Sam is a price taker, this last condition can also be written as .arrow_forwardFinancial accounting questionsarrow_forward
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