Chapter 11, Problem 11.4E

Summary Introduction

To think critically about:

Whether the company should rent an exhibition booth at South by Southwest next year.

Introduction:

South by Southwest is a family of conferences and festivals. It showcases some of the world's most creative talents in music, interactive media, and film. South by Southwest is also an increasingly important trade show. This gives an opportunity for companies to present their products and services to potential customers and business partners.