Chapter 11, Problem 14LOC

Summary Introduction

To Select:

The situation when a survey is said to be valid.

Concept introduction:

A survey is a form of primary research. This involves directly asking questions from a target audience regarding a product, service or a topic of interest to gain their views and perspective. A survey can be utilized to obtain qualitative and quantitative data that will be required for decision making. The details gathered must be reliable and accurate, for the representatives to rely on for decision making.