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Excellence in Business Communication (11th Edition)
11th Edition
ISBN: 9780133544176
Author: John V. Thill, Courtland L. Bovee
Publisher: PEARSON
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Question
Chapter 11, Problem 12LOC
Summary Introduction
To Select:
When is secondary research ideally used in any decision-making process about primary research.
Concept introduction:
Secondary research is the process of collecting data from second-hand sources. Secondary research is the collection of data that has been already collected or gathered, such as; Government publications, internal company reports, trade organizations, newspapers and many other. Primary research is the process of collecting first-hand raw data, that is directly related to the firm’s needs. This includes questionnaires, focus groups and many other.
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Chapter 11 Solutions
Excellence in Business Communication (11th Edition)
Ch. 11 - Prob. 1CACh. 11 - Prob. 2CACh. 11 - Prob. 1LOCCh. 11 - Prob. 2LOCCh. 11 - Prob. 3LOCCh. 11 - Prob. 4LOCCh. 11 - Prob. 5LOCCh. 11 - Prob. 6LOCCh. 11 - Prob. 7LOCCh. 11 - Prob. 8LOC
Ch. 11 - Prob. 9LOCCh. 11 - Prob. 10LOCCh. 11 - Prob. 11LOCCh. 11 - Prob. 12LOCCh. 11 - Prob. 13LOCCh. 11 - Prob. 14LOCCh. 11 - Prob. 15LOCCh. 11 - Prob. 16LOCCh. 11 - Prob. 17LOCCh. 11 - Prob. 18LOCCh. 11 - Prob. 19LOCCh. 11 - Prob. 20LOCCh. 11 - Prob. 11.1AYKCh. 11 - Prob. 11.2AYKCh. 11 - Prob. 11.3AYKCh. 11 - Prob. 11.1PYSMFACh. 11 - Prob. 11.4ECh. 11 - Prob. 11.5ECh. 11 - Prob. 11.6ECh. 11 - Prob. 11.7ECh. 11 - Prob. 11.8ECh. 11 - Prob. 11.9ECh. 11 - Prob. 11.10ECh. 11 - Prob. 11.11ECh. 11 - Prob. 11.12ECh. 11 - Prob. 11.13ECh. 11 - Prob. 11.14ECh. 11 - Prob. 11.15ECh. 11 - Prob. 11.16ECh. 11 - Prob. 11.17ECh. 11 - Prob. 11.18ECh. 11 - Prob. 11.19ECh. 11 - Prob. 1EYSCTPCh. 11 - Prob. 1SYCKO
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