Management Of Information Security
Management Of Information Security
6th Edition
ISBN: 9781337405713
Author: WHITMAN, Michael.
Publisher: Cengage Learning,
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Chapter 11, Problem 12RQ

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 Difference between vulnerability assessment and penetration testing:

 

Vulnerability assessmentPenetration testing
Vulnerability assessment is the process of assessment of both physical and logical vulnerabilities related to information security.Penetration testing is the process of testing the computer system for presence of vulnerabilities that affects the system security or confidentiality...

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Brand managers know that increasing promotional budgets eventually result in diminishing returns. The first one million dollars typically results in a 26% increase in awareness, while the second million results in adding another 18% and the third million in a 5% increase. Andrews’s product Alan currently has an awareness level of 80% . While an important product for Andrews, Alan’s promotion budget will be reduced to one million dollars for the upcoming year. Assuming that Alan loses one-third of its awareness each year, what will Alan’s awareness level be next year? a) 79% b) 53% c) 74% d) 58%
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