Pearson eText for Basic Business Statistics -- Instant Access (Pearson+)
14th Edition
ISBN: 9780137400119
Author: MARK BERENSON, David Levine
Publisher: PEARSON+
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Textbook Question
Chapter 11, Problem 10PS
A manufacturer of pens has hired an advertising agency to develop an advertising campaign for the upcoming holiday season. To prepare for this project, the research director decides to initiate a study of the effect of advertising on product perception. An experiment is designed to compare five different advertisements. Advertisement A greatly undersells the pen’s characteristics B slightly undersells the pen’s characteristics. Advertisement C oversells the pen’s characteristics. Advertisement D greatly oversells the pen’s characteristics. Advertisement E attempts to correctly state the pen’s characteristics). A sample of 30 adults respondents, taken from a larger focus group, is randomly assigned to the five advertisements (so that there are 6 respondents to each advertisement). After reading the advertisement and developing a sense of “product expectation,� all respondents unknowingly receive the same pen to evaluate. The respondents are permitted to test the pen and plausibility of the advertising copy. The respondents are then asked to rate the pen from 1 to 17 (lowest to highest) on the product characteristic scales of appearance, durability, and writing advertising copy. The responders are than asked to rate the pen from 16.7 (lowest to highest) on the product characteristic scales of appearance, durability, and writing performance. The combined score of three ratings (appearance, durability and writing performance) for the 30 respondents, stored in Pen, are as follows:
a. At the 0.05 level of significance, Is there evidence of a difference in the
b. If appropriate, determines which advertisements differ ratings.
c. At the 0.05 level of significance, Is there evidence of a difference in the variation in rating among the five advertisements?
d. Which advertisement
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Exercise 6-6 (Algo) (LO6-3)
The director of admissions at Kinzua University in Nova Scotia estimated the distribution of student admissions for the fall semester on the basis of past experience.
Admissions
Probability
1,100
0.5
1,400
0.4
1,300
0.1
Click here for the Excel Data File
Required:
What is the expected number of admissions for the fall semester?
Compute the variance and the standard deviation of the number of admissions.
Note: Round your standard deviation to 2 decimal places.
1. Find the mean of the x-values (x-bar)
and the mean of the y-values (y-bar) and write/label each here:
2. Label the second row in the table using proper notation; then, complete the table. In the fifth and sixth
columns, show the 'products' of what you're multiplying, as well as the answers.
X
y
x minus x-bar y minus y-bar (x minus x-bar)(y minus y-bar)
(x minus x-bar)^2
xy
16
20
34
4-2
5 2
3. Write the sums that represents Sxx and Sxy in the table, at the bottom of their respective columns.
4. Find the slope of the Regression line: bi
=
(simplify your answer)
5. Find the y-intercept of the Regression line, and then write the equation of the Regression line.
Show your work. Then, BOX your final answer. Express your line as "y-hat equals...
Chapter 11 Solutions
Pearson eText for Basic Business Statistics -- Instant Access (Pearson+)
Ch. 11 - An experiment has a single factor with five groups...Ch. 11 - You are working with the same experiment as in...Ch. 11 - You are working with the same experiment as in...Ch. 11 - Consider an experiment with three groups, with...Ch. 11 - Prob. 5PSCh. 11 - You are working the same experiment as in Problem...Ch. 11 - One of the steps involved in the processing of...Ch. 11 - The more costly and time-consuming it is to export...Ch. 11 - A hospital conducted a study of the waiting time...Ch. 11 - A manufacturer of pens has hired an advertising...
Ch. 11 - Prob. 11PSCh. 11 - Brand valuations are critical to CEOs, financial...Ch. 11 - A pet food company has a business objective of...Ch. 11 - A transportation strategist wanted to compare the...Ch. 11 - Consider a two-factor factorial design with three...Ch. 11 - Prob. 16PSCh. 11 - Prob. 17PSCh. 11 - Prob. 18PSCh. 11 - Given a two-way ANOVA with two levels for factor A...Ch. 11 - Given a two-factor factorial experiment and the...Ch. 11 - Given the results from Problem 11.20, a. at the...Ch. 11 - An experiment was conducted to study the extrusion...Ch. 11 - Prob. 23PSCh. 11 - Prob. 24PSCh. 11 - A glass manufacturing company wanted to...Ch. 11 - Prob. 26PSCh. 11 - Prob. 27PSCh. 11 - Prob. 28PSCh. 11 - Prob. 29PSCh. 11 - Prob. 30PSCh. 11 - Prob. 31PSCh. 11 - Prob. 32PSCh. 11 - Prob. 33PSCh. 11 - Prob. 34PSCh. 11 - Prob. 35PSCh. 11 - Prob. 36PSCh. 11 - Prob. 37PSCh. 11 - Prob. 38PSCh. 11 - Suppose that, when setting up the experiment in...Ch. 11 - A hotel wanted to develop a new system for...Ch. 11 - Refer to the room service experiment in Problem...Ch. 11 - Prob. 42PS
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