EBK MARKETING
6th Edition
ISBN: 9781259898884
Author: Grewal
Publisher: YUZU
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Chapter 10.5, Problem 2PC
Summary Introduction
To determine: The challenges that are posed by the technological advancement for the ethics of
Introduction: Marketing is a process by which an organization increases the number of customers and retains them by satisfying the needs of the customers.
Marketing research is a process in which useful information is collected and used for the
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Explain the customer value, satisfaction, and retention. What are the role of ethics in marketing? Determine the role of consumer research in the study of consumer behavior.
Why is it critical for marketing managers to have a thorough knowledge of consumer behavior?
What is marketing ethics?
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