Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 10.4, Problem 10.4LR
Summary Introduction
To determine: The “insignificant point of difference” leads to a new product failure..
Introduction:
A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs. A company gets new products in two ways. One is acquisition and another one is developing a new product.
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Chapter 10 Solutions
Marketing
Ch. 10.1 - Prob. 10.1LOCh. 10.2 - Prob. 10.2LOCh. 10.2 - Prob. 10.1LRCh. 10.2 - Prob. 10.2LRCh. 10.3 - Prob. 10.3LOCh. 10.4 - Prob. 10.4LOCh. 10.4 - Prob. 10.3LRCh. 10.4 - Prob. 10.4LRCh. 10.4 - Prob. 10.5LRCh. 10.5 - Prob. 10.5LO
Ch. 10.5 - Prob. 10.6LRCh. 10.5 - Prob. 10.7LRCh. 10.5 - Prob. 10.8LRCh. 10.5 - Prob. 10.9LRCh. 10.5 - Prob. 10.10LRCh. 10.5 - Prob. 10.11LRCh. 10 - Prob. 1AMKCh. 10 - Prob. 2AMKCh. 10 - Prob. 3AMKCh. 10 - Prob. 4AMKCh. 10 - Prob. 5AMKCh. 10 - Prob. 6AMKCh. 10 - Prob. 1VCCh. 10 - Prob. 2VCCh. 10 - Prob. 3VCCh. 10 - Prob. 4VCCh. 10 - Prob. 5VC
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