M: Marketing
M: Marketing
5th Edition
ISBN: 9781259446290
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
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Chapter 10.3, Problem 1CY
Summary Introduction

To determine: The types of qualitative research.

Introduction: Marketing is a process by which an organization increases the number of customers and retains them by satisfying the needs of the customers.

Marketing research is a process in which useful information is collected and used for the marketing decisions like segmentation, pricing, place and product.

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