CONTEMP.MARKETING (LL) >CUSTOM<
18th Edition
ISBN: 9780357197295
Author: BOONE
Publisher: Cengage Learning
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Chapter 10.2, Problem 1LO
Summary Introduction
To discuss : The 4 sources of secoundary
The secondary data are the information and figures that have already been recorded before handling the project.
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Discuss the methods used by marketing researchers to gather secondary data.
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Chapter 10 Solutions
CONTEMP.MARKETING (LL) >CUSTOM<
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