MARKETING LOOSELEAF W/CONNECT
MARKETING LOOSELEAF W/CONNECT
6th Edition
ISBN: 9781264013012
Author: Grewal
Publisher: Cengage Learning
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Chapter 10, Problem 5MA

A consumer packaged-goods company (e.g., Pepsi) has just developed a new beverage. The company needs to estimate the demand for such a new product. What sources of syndicated data could it explore?

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