MARKETING LOOSELEAF W/CONNECT
MARKETING LOOSELEAF W/CONNECT
6th Edition
ISBN: 9781264013012
Author: Grewal
Publisher: Cengage Learning
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Chapter 10, Problem 2CCS
Summary Introduction

Case summary:

YMCA- Youth men charitable association rebranded to “Y”. This association came up with many activities for youth development, social responsibilities and health living.

Y insist its local branches to focus on 4 values namely caring, respect, honesty, and responsibility. It conducts various activities like basketball, volleyball, swimming and other activities to encourage the youth, adults and children. All the programs of Y are a destination for charitable donation.

Characters in the case:

  • Company Y

To discuss: The question to be answered by Association Y with each types of marketing research conducted.

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