MARKETING-W/MINDTAP ACCESS CARD
12th Edition
ISBN: 9781305427198
Author: Lamb
Publisher: CENGAGE L
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Chapter 10, Problem 5LO
Summary Introduction
To discuss: The use of labeling and packing in marketing.
Packaging is an element that refers to any product offered for sales with information conveyed through label.
Labelling is an essential part of packing that helps in identifying the brand or product, who manufactured it, when and where it was manufactured, method of using it and regarding the contents and ingredients of the products.
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