MARKETING-W/MINDTAP ACCESS CARD
12th Edition
ISBN: 9781305427198
Author: Lamb
Publisher: CENGAGE L
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Question
Chapter 10, Problem 3LO
Summary Introduction
To discuss: The terms product line, product item, and product mix.
A product can be defined as a thing that could be provided in the market for acquisition, attention, consumption, or for utilization, which may satisfy a need or a want.
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Define the terms Product Items, Lines, and Mixes?
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Define product line and product mix and distinguish between the two.
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