EBK BASIC BUSINESS STATISTICS
EBK BASIC BUSINESS STATISTICS
14th Edition
ISBN: 9780134685090
Author: STEPHAN
Publisher: VST
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Chapter 10, Problem 30PS

Does Cable Video-on Demand VOD D4+ increase ad effectiveness? A 2015 VOD study general VOD D4+ audiences after viewing a brand ad. Data were collected on whether the viewer indicated that the ad made them want to visit the brand website. The results were:

Chapter 10, Problem 30PS, Does Cable Video-on Demand VODD4+ increase ad effectiveness? A 2015 VOD study general VODD4+

a. Set up the null and alternative hypotheses to try to determine whether ad impact is stronger following VOD D4+ viewing than following general TV viewing.

b. Conduct the hypothesis test defined in (a), using the 0.05 level of significance.

c. Does the result of your test in (b) make it appropriate to claim that ad impact is stronger following VOD D4+ than following general TV viewing?

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Chapter 10 Solutions

EBK BASIC BUSINESS STATISTICS

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