Management
9th Edition
ISBN: 9781260815573
Author: KINICKI, Angelo
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 10, Problem 2MIA
Summary Introduction
Case summary:
Mr. B, the CEO of company C with past experience as a chief marketing officer in Company T, has to lead the organization for bringing changes in order to make the company successful as before. Mr. B has to face various challenges in making strategic decisions regarding the change.
Interpretation:
The forces that exist for change in both inside and outside.
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