M:MANAGEMENT
6th Edition
ISBN: 9781260062885
Author: BATEMAN
Publisher: RENT MCG
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Chapter 10, Problem 2DQ
Summary Introduction
Case summary:
The global group of business leaders founded the B team consider as a not for profit initiative for the purpose of doing business in a better way. The plan B is collective action of leaders for ensuring business become beneficial in the sense of social, economic, and environmental.
The B non-profit foundation V unite working the social and challenging issues like disease, conflict ,and climate change. The civil society and government could not solve the world’s problems alone. It is going to deals all of the teams with resources to create big impact
To discuss: The way in which B team members persuade other business leaders to adopt plan B.
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