Mr. B, the CEO of company C with past experience as a chief marketing officer in Company T, has to lead the organization for bringing changes in order to make the company successful as before. Mr. B has to face various challenges in making strategic decisions regarding the change. Interpretation: The type of change N need to inspire.

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Chapter 10, Problem 1MIA

Summary Introduction

Case summary:

Mr. B, the CEO of company C with past experience as a chief marketing officer in Company T, has to lead the organization for bringing changes in order to make the company successful as before. Mr. B has to face various challenges in making strategic decisions regarding the change.

Interpretation:

The type of change N need to inspire.

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