
Case summary:
The college graduates founded Company B in 1991 President M guides the strategic direction and evaluating the workforce. The main important uniqueness of Company B is to compare to other technology-driven companies is the longevity of the workforce. The company always ensures to give respect for the employees and the people get motivated and put the company best from them. A strong sense of community is one of the major stickiness factors to stay in the company or hold the employees for long.
The company always offers a platform for development both professionally and personally and it gives importance for rewards for the talent and dedication without considering how employees are started. Growth is also encouraged with a full slate of learning opportunities. Due to the good approach of the company towards employees they can win a good position in the majority of employees’.
To discuss: In what manner a person with no interest in video games can be motivated to work at Company B.

Explanation of Solution
Even though the person doesn’t have any interest towards video gaming can able to survive in Company B because one of the important “stickiness” factor to keep employs is creating a strong insight into the community and one of the employees in Company B also shares his point that “Company B is such a relationship-driven company. It’s refreshing to see a company that prides itself on that first.” Thus the workforces in Company B can celebrate the highs and survive the lows and holding them working together.
Company B also guarantees to grant respect to employees for keeping or ensuring their services for a long period and it helps to develop an atmosphere in which people want to stay for long. Company B employees are entitled to sustain developing products until they get them right and iterating even though the usual business exercise is to fix product release deadlines and thereafter on quality or capability if essential to meet the date.
Therefore, from the above-mentioned factors itself, it is clear that a person who doesn’t have any interest in video gaming can also get motivated and satisfied to continue for long.
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Chapter 10 Solutions
Business In Action
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