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Brand valuations are critical to CEOs, financial and marketing executives, security analysts, institutional investors, and others who depend on well-researched, reliable information needed for assessments, and comparisons in decision making. Milward Brown Optimor has developed the Brand Top 100 Most Valuable Global Brands for WPP, the world’s largest communications services group. Unlike other studies, the BrandZ Top 100 Most valuable Global Brands fuses consumer measures of brand equity with financial measures to place a financial value on brands. The file BrandZTechFin contains the brand values for the technology sector and the financial institute sector in the BrandsZ Top 100 most valuable Global Brands for 2016.
a. Assuming that the population variances are equal, is there evidence of a difference between the technology sector and the financial institutions sector with respect to
b. Repeat (a), assuming that the population variances are not equal.
c. Compare the results of (a) and (b).
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Chapter 10 Solutions
Basic Business Statistics
- 9. The concentration function of a random variable X is defined as Qx(h) = sup P(x ≤ X ≤x+h), h>0. Show that, if X and Y are independent random variables, then Qx+y (h) min{Qx(h). Qr (h)).arrow_forward10. Prove that, if (t)=1+0(12) as asf->> O is a characteristic function, then p = 1.arrow_forward9. The concentration function of a random variable X is defined as Qx(h) sup P(x ≤x≤x+h), h>0. (b) Is it true that Qx(ah) =aQx (h)?arrow_forward
- 3. Let X1, X2,..., X, be independent, Exp(1)-distributed random variables, and set V₁₁ = max Xk and W₁ = X₁+x+x+ Isk≤narrow_forward7. Consider the function (t)=(1+|t|)e, ER. (a) Prove that is a characteristic function. (b) Prove that the corresponding distribution is absolutely continuous. (c) Prove, departing from itself, that the distribution has finite mean and variance. (d) Prove, without computation, that the mean equals 0. (e) Compute the density.arrow_forward1. Show, by using characteristic, or moment generating functions, that if fx(x) = ½ex, -∞0 < x < ∞, then XY₁ - Y2, where Y₁ and Y2 are independent, exponentially distributed random variables.arrow_forward
- 1. Show, by using characteristic, or moment generating functions, that if 1 fx(x): x) = ½exarrow_forward1990) 02-02 50% mesob berceus +7 What's the probability of getting more than 1 head on 10 flips of a fair coin?arrow_forward9. The concentration function of a random variable X is defined as Qx(h) sup P(x≤x≤x+h), h>0. = x (a) Show that Qx+b(h) = Qx(h).arrow_forward
- Suppose that you buy a lottery ticket, and you have to pick six numbers from 1 through 50 (repetitions allowed). Which combination is more likely to win: 13, 48, 17, 22, 6, 39 or 1, 2, 3, 4, 5, 6? barrow_forward2 Make a histogram from this data set of test scores: 72, 79, 81, 80, 63, 62, 89, 99, 50, 78, 87, 97, 55, 69, 97, 87, 88, 99, 76, 78, 65, 77, 88, 90, and 81. Would a pie chart be appropriate for this data? ganizing Quantitative Data: Charts and Graphs 45arrow_forward10 Meteorologists use computer models to predict when and where a hurricane will hit shore. Suppose they predict that hurricane Stat has a 20 percent chance of hitting the East Coast. a. On what info are the meteorologists basing this prediction? b. Why is this prediction harder to make than your chance of getting a head on your next coin toss? U anoiaarrow_forward
- Glencoe Algebra 1, Student Edition, 9780079039897...AlgebraISBN:9780079039897Author:CarterPublisher:McGraw HillBig Ideas Math A Bridge To Success Algebra 1: Stu...AlgebraISBN:9781680331141Author:HOUGHTON MIFFLIN HARCOURTPublisher:Houghton Mifflin Harcourt
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