EBK MARKETING
10th Edition
ISBN: 9780135199992
Author: Stuart
Publisher: YUZU
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 10, Problem 16QA
Summary Introduction
To explain: The usage of bait and switch tactics, price fixing and predatory pricing by unethical marketers.
Introduction: There are some marketers who try to bring more profits by indulging themselves in unethical practices. Some of these tactics include using bait and switch, price fixing and predatory pricing.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Explain the concept of price fixing and its implications for competition and consumers.
Identify tactics used to reduce prices to businesses.
How can a business' pricing decisions be affected by the government's actions?
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- For this discussion, use the following hypothetical scenario as the basis for your response: Your business partner is strongly opposed to your proposal to charge your largest customers lower prices for your web-based services than what you will charge your smaller customers. She is arguing it is unethical, unfair, and possibly illegal. Address the following in your discussion post: Make a case that both groups of customers will be satisfied with the deal and that this is a perfectly legal form of pricing in a business-to-customer relationship. What degree is this type of price discrimination? How will the plan increase revenue? Why will both groups of customers be satisfied with the deal? Why is this a legal form of pricing?arrow_forwardExplain how a firm can increase its profit by price discriminating. How does it determine optimal prices? How does the existence of substitute products affect the firm’s pricing policy?arrow_forwardExplain the difference between a price skimming and a market penetrationpricing strategy.arrow_forward
- Do competitors in the same line of business agree to price fix their goods or servicesarrow_forwardDiscuss the relationship of price to value. Does a low price necessarily mean a better value? Give an example to illustrate your opinion. How can a firm offer good value in a mature market where price seems to be the only visible means of differentiation?arrow_forwardDoes high frequency trading increase market quality? Provide theoratical literature, empirical evidence, examples and relevant theories etc.arrow_forward
arrow_back_ios
arrow_forward_ios