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EBK MARKETING
9th Edition
ISBN: 9780134292786
Author: Stuart
Publisher: YUZU
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Concept explainers
Question
Chapter 10, Problem 12QA
Summary Introduction
To explain: The concept of the terms, two-part pricing, price bundling, captive pricing and distribution based pricing tactics.
Introduction: Distribution based pricing strategies involve pricing of the goods to cover the cost of shipment. Distribution based pricing is an important part of marketing.
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explain two-part pricing, payment pricing, price bundling, captive pricing, and distribution-based pricing tactics
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Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Describe price skimming and penetration pricing. What types of new products would be best suited to price skimming? What types of products will be most successful with penetration pricing?arrow_forwardExplain key pricing strategies and tactics.arrow_forwardCite three (3) pricing strategies that companies or firms implement. Discuss the circumstances or situations when these pricing strategies can best serve or benefit the firms.arrow_forward
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