EBK MARKETING
9th Edition
ISBN: 8220103613903
Author: Stuart
Publisher: YUZU
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Chapter 10, Problem 12QA
Summary Introduction
To explain: The concept of the terms, two-part pricing, price bundling, captive pricing and distribution based pricing tactics.
Introduction: Distribution based pricing strategies involve pricing of the goods to cover the cost of shipment. Distribution based pricing is an important part of marketing.
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Adapted from: (Case 18. Nando’s International: Taking chicken to the world. Re-printed with the kind permission of De WitsBusiness School. http://cws.cengage.co.uk/hoffman/students/cases16-18/case_18.pdf)Q1. Assess the reasons behind Nando’s struggles to establish profitable operations in foreign markets such as Australia, theUK, and Canada. Additionally, propose two alternative market entry strategies that could have been more effective in theseregions, and justify your recommendations.
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