
Concept explainers
To determine:
Similarity in proposal and persuasive message.
Introduction:
A proposal is formal plan/suggestion, mostly written, presented towards individuals for consideration. This could also be a suggestion for a possible action or plan. A persuasive message is when you try convincing someone to do an action. This could be at the workplace when an individual attempt to convince another individual or a group of individuals to take a particular action.

Explanation of Solution
Generally, both sales messages and direct proposals are intended to influence the behaviour of the targeted audience. However, the iconic difference between the both is that the sales message persuades by trying to convince the prospect that is in his/her interest to buy. Similarly, a persuasive message does this primarily, but it attempts a broader aspect where it appeals to other kinds of motivators e.g.; personal interest, altruistic, humanitarian efforts and feelings. The similarities again include that both these messages stress the tangible and intangible benefits of the products.
Further, both these methods since it is based on persuading the purchase of a product is the attempt to influence the attitudes, beliefs, actions and behaviours of the target market. Both these methods could be effectively utilized to achieve this objective. Persuasive requests are generally longer than sales messages because they require more strategic planning further persuasive requests try to appear reliable and credible piece confidence to the person who it is presented. However, a sales message is not highly detailed and authentic such as a proposal.
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