Chapter 10, Problem 10.7AAC

Summary Introduction

To determine: That if an American company is planning to expand its business to an Asian country. what will the report to the CEO of the company advising the company’s executives of the social customs, family life, attitudes, religion, education, and values constitute.

Introduction/case summary (question specific): Many American companies like to expand their business activities to foreign markets. However, those companies know little about the people of other cultures. Therefore, it is important to gather information relating to people and cultures of target markets. Both primary and secondary data can be gathered for this purpose.