
BUSINESS DRIVEN TECHNOLOGY(LL)-W/ACCESS
7th Edition
ISBN: 9781260149043
Author: BALTZAN
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 1, Problem 6RQ
Program Plan Intro
Management
Management Information Systems (MIS) main focus is to perform the information system application and technology in business skills practically.
- It is a combination of the IT (Information Technology) with business skills.
- In system and
programming analysis, the MIS contains the important highlights in business topics skills such as:- Finance and marketing skills
- Communication skills
- Interpersonal skills
- The above skills are needed for efficient teamwork and leadership.
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Brand managers know that increasing promotional budgets eventually result in diminishing returns. The first one million dollars typically results in a 26% increase in awareness, while the second million results in adding another 18% and the third million in a 5% increase. Andrews’s product Alan currently has an awareness level of 80% . While an important product for Andrews, Alan’s promotion budget will be reduced to one million dollars for the upcoming year. Assuming that Alan loses one-third of its awareness each year, what will Alan’s awareness level be next year?
a) 79%
b) 53%
c) 74%
d) 58%
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Chapter 1 Solutions
BUSINESS DRIVEN TECHNOLOGY(LL)-W/ACCESS
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