EBK EXCELLENCE IN BUSINESS COMMUNICATIO
EBK EXCELLENCE IN BUSINESS COMMUNICATIO
12th Edition
ISBN: 9780134328683
Author: BOVEE
Publisher: YUZU
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Chapter 1, Problem 6LOC
Summary Introduction

To determine:

What can be fulfilled by audience-centered approach to communication?

Introduction:

In almost every area of communication such as effective group dynamics, organizing informational reports, virtual and non-virtual communication, etc. it is necessary to address the receiver’s emotional needs by the sender. This is vital to perform conflict resolution by overcoming the possible resistance that could arise when a sender tries to be persuasive on his/her remarks, ideas, and feedback.

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