EBK EXCELLENCE IN BUSINESS COMMUNICATIO
EBK EXCELLENCE IN BUSINESS COMMUNICATIO
12th Edition
ISBN: 9780134328683
Author: BOVEE
Publisher: YUZU
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Chapter 1, Problem 2LOC
Summary Introduction

To determine:

Traits of successful business messages

Introduction:

In a business, communication can act as the most important and crucial factor for its success since it strengthens the connections between the company and its stakeholders. Hence, it’s necessary to perform effective communication within the organizational structure. There are traits that describe how effective the communication is depending on the way it is conducted. If the communication is ineffective the results can be catastrophic.

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