*CRAFTING AND EXEC. STRATEGIES >INTL. ED
*CRAFTING AND EXEC. STRATEGIES >INTL. ED
22nd Edition
ISBN: 9781260565935
Author: Thompson
Publisher: MCG
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Chapter 1, Problem 5LO
Summary Introduction

To identify: The concept that constitutes the viable business model.

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Identify the three main aspects in the Business Plan and explain them briefly.
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